tag:blogger.com,1999:blog-63215697075479360102024-03-14T11:52:09.319-03:00Meditations in an EmergencyTV + MARKETING + CULTURA TRANSMÍDIASheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.comBlogger321125tag:blogger.com,1999:blog-6321569707547936010.post-3171800246443790342016-07-14T19:54:00.001-03:002016-07-14T19:56:59.857-03:00Curso “TV Expandida: Mobilidades na Cultura Audiovisual”<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZBYAPxlRtzADqtthe40hdlUlc_Coi0pfUj1ewO3R2cUkTyOMrJX2GwbdWmOqNGzUDGMoSrBLqCT1yDo80_k2XMUlPjlHWnZSBf92CvJTzbYgOfcmmEAbsjVQqgvlaA8s8gCtW4soM9X3v/s1600/Postar+no+blog_TV+EXPANDIDA.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZBYAPxlRtzADqtthe40hdlUlc_Coi0pfUj1ewO3R2cUkTyOMrJX2GwbdWmOqNGzUDGMoSrBLqCT1yDo80_k2XMUlPjlHWnZSBf92CvJTzbYgOfcmmEAbsjVQqgvlaA8s8gCtW4soM9X3v/s640/Postar+no+blog_TV+EXPANDIDA.jpg" width="580" /> </a></div>
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<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Curso bem legal da
Unisinos para quem quer se atualizar nas novas tendências do audiovisual, da
TV, e do vídeo digital. <b>“<span style="color: blue;"><a href="http://www.unisinos.br/cursos-de-extensao/tv-expandida-mobilidades-na-cultura-audiovisual-ex122561/25028" target="_blank">TV Expandida: Mobilidades na Cultura Audiovisual</a></span>”</b> <span lang="PT-BR">é um curso enxuto: são só quatro
sábados. Mas nessas <b>32 horas</b> você
terá </span>um panorama completo sobre a nova gramática do vídeo
digital, suas adaptações para diferentes plataformas e os comportamentos
migratórios das audiências. Em um contexto de linguagens líquidas propagadas a
partir de redes sociais como Facebook, Youtube, Twitter, Vine, Periscope,
Snapchat e via serviços de vídeo streaming como YouTube, Netflix, Hulu e Amazon
Prime, o curso contextualiza as principais tendências do ambiente midiático
contemporâneo.</span></span><br />
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<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Quando:</b> 13/08/2016 a 03/09/2016 (total de 4 sábados)</span></span></div>
<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Carga
horária:</b> 32 horas </span></span><br />
<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Onde:</b>
Porto Alegre </span></span><br />
<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Público:</b>
Acadêmicos e profissionais das áreas de Comunicação, Marketing,
Cinema, Artes Visuais, Cultura Digital, além do público em geral que busca
entendimento do atual mercado.</span></span><br />
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<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Ministrantes:</b></span></span> <br />
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<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">ANDRES KALIKOSKE TEIXEIRA </span></span></div>
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<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Doutor em Ciências da Comunicação - UNISINOS.
Desenvolve pesquisas sobre cultura audiovisual, com ênfase em comunicação
digital e convergência de mídias. Membro do grupo de pesquisa Processos
Comunicacionais (Processocom) do Programa de Pós-Graduação em Ciências da
Comunicação da Unisinos. Professor universitário em níveis de graduação e
pós-graduação. Coordenador da Especialização em Televisão e Convergência
Digital (Unisinos). </span></span></div>
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<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">SHERON NEVES </span></span></div>
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<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Master em History of Film and Visual Media - Birkbeck,
University of London. Master em Media Studies - Birkbeck, University of London.
Graduado em Comunicação Social - PUCRS. Professora universitária em níveis de
especialização e pós-graduação (ESPM-Sul e PUCRS). Experiência em marketing e
comunicação, incluindo empresas como Grupo RBS, Grendene, Hertz e Dell. Áreas
de pesquisa incluem TV, convergência, marketing, storytelling, transmídia,
social vídeo e audiovisual na cultura participativa.</span></span></div>
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<span style="font-size: small;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>Inscrições:</b>
<a href="http://www.unisinos.br/cursos-de-extensao/tv-expandida-mobilidades-na-cultura-audiovisual-ex122561/25028"><span style="color: windowtext;">http://www.unisinos.br/cursos-de-extensao/tv-expandida-mobilidades-na-cultura-audiovisual-ex122561/25028</span></a></span></span>
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<br />Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-58998450577376075562015-12-18T16:08:00.000-02:002015-12-18T16:16:11.289-02:00Star Wars ganha homenagem no Vine<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"></span></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgouYMiy2Yf6QDqlHp1YvT02d3M_iVQxlRMyONJYxJyMT5SWchm1FNX2wvPzc65-qHf3XxdfwIPh8yZBEl44dCwRlFlbZA5Wkr92zUHhcF1v7JI6_09KMOgIlK87hDPbkaB7NKkqdJ-tBkB/s1600/StarWars_Vine.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="405" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgouYMiy2Yf6QDqlHp1YvT02d3M_iVQxlRMyONJYxJyMT5SWchm1FNX2wvPzc65-qHf3XxdfwIPh8yZBEl44dCwRlFlbZA5Wkr92zUHhcF1v7JI6_09KMOgIlK87hDPbkaB7NKkqdJ-tBkB/s640/StarWars_Vine.png" width="580" /></a></div>
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<![endif]--><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small; mso-ansi-language: PT-BR;">Assim como todas as redes
sociais, o <b>Vine </b>também foi invadido pela febre <b>#StarWars</b>. O aplicativo social
criou até um canal para dar destaque ao tema esta semana. </span></span><br />
<br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-size: small; mso-ansi-language: PT-BR;">Assista abaixo a<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"> </span>alguns dos
melhores vines que fazem tributo à saga de George Lucas. Para <span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">assisti<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">r a </span></span>todos<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">, </span>clique <b><span style="color: blue;"><span style="color: blue;"><a href="https://vine.co/channels/star-wars-tfa" target="_blank">aqui</a></span></span></b>. </span></span><br />
<br />
<iframe frameborder="0" height="300" src="https://vine.co/v/imPIVvJ6E5j/embed/simple" width="300"></iframe><script src="https://platform.vine.co/static/scripts/embed.js"></script>
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-16310127629153267112015-12-10T00:48:00.000-02:002015-12-10T09:10:05.991-02:00Black Mirror: o reflexo de uma realidade aterrorizante (REPOST)<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0hqHn8WTpdQJPVza8YLVmiUezbWPuoaILXLY_XUMwwQPhzkWmQ_BB4SJx4cy0UxTxizxBfetPOPNZB-MMb6pJ2wgm9QeaRifggyC7Yl-RQlph_eCRPD5oSxQiTUinkgWtbSPFDApdlkbF/s1600/black+mirror-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0hqHn8WTpdQJPVza8YLVmiUezbWPuoaILXLY_XUMwwQPhzkWmQ_BB4SJx4cy0UxTxizxBfetPOPNZB-MMb6pJ2wgm9QeaRifggyC7Yl-RQlph_eCRPD5oSxQiTUinkgWtbSPFDApdlkbF/s640/black+mirror-1.jpg" width="590" /></a></div>
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<span lang="PT-BR"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Para quem ainda não
sabe, a genial série britânica <i><b>Black Mirror</b></i>
terá sua 3<sup>a</sup> temporada produzida pelo <b>Netflix</b>. Para ler
mais sobre essa novidade, confira a matéria no jornal Zero Hora de 09/12/2015
com a qual contribuí <a href="http://zh.clicrbs.com.br/rs/entretenimento/noticia/2015/12/amada-por-fas-black-mirror-entra-na-netflix-e-tera-nova-temporada-4926615.html"><span style="color: blue;">aqui</span></a>.</span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">E para quem
quiser assistir aos 6 primeiros episódios, segue abaixo meu post de 2013 com os
links para assisti-los com legendas em português. </span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">A série <i><b>Black Mirror</b></i>, do Channel Four britânico, é sem duvida o que há de mais inovador na TV mundial dos últimos tempos. Os episódios (apenas três por temporada) são independentes e não precisam ser assistidos em ordem - no estilo antologia de <i><a href="http://sher-meditationsinanemergency.blogspot.com.br/2013/10/o-macabro-na-tv-quatro-dicas-para-o-dia.html" target="_blank"><span style="color: blue;">The Twilight Zone</span></a></i>. A única coisa que eles possuem em comum é seu criador, <a href="http://www.theguardian.com/profile/charliebrooker" target="_blank"><span style="color: blue;">Charlie Brooker</span></a> (colunista de tecnologia e cultura digital do jornal <i>The Guardian</i>), e a temática da realidade distópica que, teoricamente, estaria à nossa espera logo ali na esquina. O tal "espelho negro" do título, o nosso próprio reflexo nas múltiplas telas que invadiram nossas vidas nos últimos anos. </span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Pois alguma alma generosa disponibilizou a série inteira com legendas em português no site Dailymotion (com excepção do S01E02 cujo link é do YouTube e você precisa clicar em "CC" para ativar a legenda). É provável que não permaneça muito tempo, por questões óbvias de copyright. Portanto <b>ASSISTA</b> <b>JÁ</b>. Uma coisa eu garanto: você nunca assistiu nada igual.</span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>TEMPORADA 1</b>:</span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">EPISÓDIO 1 - <span style="color: blue;"><a href="http://www.dailymotion.com/video/xwp001_espelho-negro-t1e1-o-hino-nacional_shortfilms" target="_blank"><span style="color: blue;">O HINO NACIONAL</span></a> </span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIXLCKGWY4Z5k1KvjrzRsoAqU-emME5O5KRCrOTsQP2gcV9fxCogP0MZBfBj5BMQSK63QF53gLVvvnS-tTBvOGjlZErDcZIXHgaJs5-pPSBndmN1utTA-0jUW6yl0TfEq4x8MpYuCnaGp8/s1600/bm1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIXLCKGWY4Z5k1KvjrzRsoAqU-emME5O5KRCrOTsQP2gcV9fxCogP0MZBfBj5BMQSK63QF53gLVvvnS-tTBvOGjlZErDcZIXHgaJs5-pPSBndmN1utTA-0jUW6yl0TfEq4x8MpYuCnaGp8/s320/bm1.jpg" width="320" /></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">EPISÓDIO 2 - <a href="https://www.youtube.com/watch?v=eiIr82rIXbU" target="_blank"><span style="color: blue;">15 MILHÕES DE MÉRITOS </span></a> </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_MWAvj03U0LY-DhO6BFcbRQKda6OslKzpDhQ4F66jsY4FE-h8GFKhtxEjcc18-_GMLcL3K6T8uRBd4MC1MQwFdIY2T8Aw4iHYbDnTCR3NW_dwKRO1THCxDfiIGFFbHugjvaXjxe5zZt_w/s1600/bm2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_MWAvj03U0LY-DhO6BFcbRQKda6OslKzpDhQ4F66jsY4FE-h8GFKhtxEjcc18-_GMLcL3K6T8uRBd4MC1MQwFdIY2T8Aw4iHYbDnTCR3NW_dwKRO1THCxDfiIGFFbHugjvaXjxe5zZt_w/s320/bm2.jpg" width="320" /></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">EPISÓDIO 3 - <span style="color: blue;"><a href="http://www.dailymotion.com/video/xwv0zu_espelho-negro-t1e3-a-historia-inteira-de-voce_shortfilms" target="_blank"><span style="color: blue;">A HISTÓRIA INTEIRA DE VOCÊ</span></a> </span> </span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSHMhiyoUDd4womHTFOohYWTMbax2HMzHoqrKcckkzeuvOTby9Yeaaj3YvKJYyM3NR_X7TrpfgzN03Ysidx5x1ud9eyiCwz490GDg4m7VmmU1GIe4J0pXIY3BBLSW7axsyYR6t1b9D2Qxj/s1600/bm3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="184" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSHMhiyoUDd4womHTFOohYWTMbax2HMzHoqrKcckkzeuvOTby9Yeaaj3YvKJYyM3NR_X7TrpfgzN03Ysidx5x1ud9eyiCwz490GDg4m7VmmU1GIe4J0pXIY3BBLSW7axsyYR6t1b9D2Qxj/s320/bm3.jpg" width="320" /></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>TEMPORADA 2:</b></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">EPISÓDIO 1 - <a href="http://www.dailymotion.com/video/x10vsex_espelho-negro-t2e1-esteja-de-volta-legendado-pt_shortfilms" target="_blank"><span style="color: blue;">VOLTO LOGO </span></a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf0r9BNc7i2-eMop__S3A3_mCHJU-uIUckGDR6AoCVlv-ElpxtKiUfCWATN7tdLZhM2soLRrbprIlZXk6waLdMFXkdrSPAXvpKo6zqEmP6VssD7r4iUi5dKf0xSDENSf35iaMnAfJxYQYj/s1600/bm4.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf0r9BNc7i2-eMop__S3A3_mCHJU-uIUckGDR6AoCVlv-ElpxtKiUfCWATN7tdLZhM2soLRrbprIlZXk6waLdMFXkdrSPAXvpKo6zqEmP6VssD7r4iUi5dKf0xSDENSf35iaMnAfJxYQYj/s320/bm4.jpg" width="320" /></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">EPISÓDIO 2 - <a href="http://www.dailymotion.com/video/x10x04y_espelho-negro-t2e2-urso-branco-legendado-pt_shortfilms" target="_blank"><span style="color: blue;">URSO BRANCO</span></a> </span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOc5HyWZ-1egQCJyWAjIk82ojkh7Zh6dEoqGlmx88BC8n1yofdlzs4ZYlJM5gchzALoO9gKK-Ja35qwZ9WNjHabOx2rGwjyzhKMuamskPtSoSyuGn-62t3z-7rHatgqA4a9xO70nsIL6Gk/s1600/bm5.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOc5HyWZ-1egQCJyWAjIk82ojkh7Zh6dEoqGlmx88BC8n1yofdlzs4ZYlJM5gchzALoO9gKK-Ja35qwZ9WNjHabOx2rGwjyzhKMuamskPtSoSyuGn-62t3z-7rHatgqA4a9xO70nsIL6Gk/s320/bm5.jpg" width="320" /></a><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">EPISÓDIO 3 - <a href="http://www.dailymotion.com/video/x112rad_espelho-negro-t2e3-o-momento-waldo-legendado-pt_shortfilms" target="_blank"><span style="color: blue;">O MOMENTO WALDO </span></a></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXGd5m1ulRpDJI73w1gkL2blETocSUqqqafUaQkxntI8PL5AcsAV98w-YrYlJ52WICy5Dv9hI7NGSjNHqSIM0HsXwmLjF7ysQ6W3xrVQVy9NmLvxwclMt1Ll76mTXnNLZvMKRh-RKXMjfj/s1600/bm6.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXGd5m1ulRpDJI73w1gkL2blETocSUqqqafUaQkxntI8PL5AcsAV98w-YrYlJ52WICy5Dv9hI7NGSjNHqSIM0HsXwmLjF7ysQ6W3xrVQVy9NmLvxwclMt1Ll76mTXnNLZvMKRh-RKXMjfj/s320/bm6.jpg" width="320" /></a></div>
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com4tag:blogger.com,1999:blog-6321569707547936010.post-79026566777673933592015-11-05T13:46:00.001-02:002015-11-05T14:18:01.493-02:00WORKSHOPS DE VÍDEO E STORYTELLING EM PORTO ALEGRE<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Fui convidada
pelo <span style="color: blue;"><a href="http://www.educentro.com.br/cursos/"><span style="color: blue;">EDUCENTRO</span></a></span> de Porto Alegre para ministrar dois workshops
voltados a professores, psicoterapeutas e profissionais que lidam com educação em geral. Achei a ideia genial e estou empolgadíssima com o projeto. </span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Os dois workshops
acontecem na mesma data: <b style="mso-bidi-font-weight: normal;">12 de novembro de 2015 (quinta-feira)</b>. Como ocorrem em horários diferentes, você pode fazer apenas
um ou então aproveitar e fazer os dois, um<span style="mso-spacerun: yes;"> </span>à tarde e outro à noite. </span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Que tal? A</span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">baixo mais detalhes e links para inscrição.</span></span><br />
<span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDxqmP1N3_Ii0YrXF7ZTUlk9RHY8OSnWs2cSJYmEbYYvQKtsbIHoMRiuZG9Teb-DV1zhgCOMODPQKNAhRiowh8eWLfZGvGr_K53MoRIehxU5badeTZae6PowyQ0KttnvaZZx75JBVmeaM5/s1600/curso_video_porto+alegre.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDxqmP1N3_Ii0YrXF7ZTUlk9RHY8OSnWs2cSJYmEbYYvQKtsbIHoMRiuZG9Teb-DV1zhgCOMODPQKNAhRiowh8eWLfZGvGr_K53MoRIehxU5badeTZae6PowyQ0KttnvaZZx75JBVmeaM5/s640/curso_video_porto+alegre.jpg" width="600" /></span></a><b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></b><br />
<b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #0b5394;"><br /></span></span></b>
<b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #0b5394; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">WORKSHOP: VOCÊ SABE FALAR A LÍNGUA DO VÍDEO?</span></span></b><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Muito mais do que um mero
“recurso audiovisual” usado em sala de aula, projetos colaborativos que
envolvem a produção de vídeos podem se tornar excelentes oportunidades de
interação criativa.</span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span><span lang="PT-BR"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>OBJETIVOS:</b></span></span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Como um simples projeto de vídeo podem estimular a criatividade, o
diálogo, o autoconhecimento e o espirito colaborativo em sala de aula e em
ambientes de interação com educadores e psicoterapeutas. Compreender a importância da linguagem de vídeo, hoje extraordinariamente simplificada e democratizada pelo ambiente digital. </span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Conhecer as inúmeras ferramentas de fácil produção/edição de vídeos
curtos disponíveis para usuários de dispositivos móveis de todas as idades.</span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span><span lang="PT-BR"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>QUANDO: </b>12 de
novembro de 2015 à tarde (das 14h às 18h)</span></span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span lang="PT-BR"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span><span lang="PT-BR"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>INSCREVA-SE <a href="http://www.educentro.com.br/cursos/voce-sabe-falar-a-lingua-do-video.html" target="_blank"><span style="color: blue;">AQUI</span></a>.</b></span></span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB_gmcl7MREsJt8QTqepctaEVdP6K3QbUthJidVcJJ93SbycAa1mlAtAuWbQtznyQhsKtrxNm7kcWHBxtIDHpMuAMPs6FMtkq_YjSRv0SlWZrqll7sjYTuK9WlDXI1fwU0cUfoYUw2hHM7/s1600/curso_storytelling_porto+alegre.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB_gmcl7MREsJt8QTqepctaEVdP6K3QbUthJidVcJJ93SbycAa1mlAtAuWbQtznyQhsKtrxNm7kcWHBxtIDHpMuAMPs6FMtkq_YjSRv0SlWZrqll7sjYTuK9WlDXI1fwU0cUfoYUw2hHM7/s640/curso_storytelling_porto+alegre.jpg" width="600" /></span></a><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span lang="PT-BR" style="font-family: "arial";"><br /></span></b></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span lang="PT-BR" style="font-family: "arial";"><span style="color: #0b5394;"><br /></span></span></b></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b><span lang="PT-BR" style="font-family: "arial";"><span style="color: #0b5394; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">WORKSHOP: STORYTELLING</span></span></b></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Se a nova cultura é convergente, criativa e
participativa, a sala de aula também precisa ser.</span></span><br />
<b style="font-family: 'helvetica neue', arial, helvetica, sans-serif;"><br /></b>
<b style="font-family: 'helvetica neue', arial, helvetica, sans-serif;">OBJETIVOS:</b><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; mso-font-kerning: .5pt;">Compreender a importância do <i style="mso-bidi-font-style: normal;">storytelling</i>
na sala de aula. T</span><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; mso-font-kerning: .5pt;">ornar histórias engajantes e relevantes para uma geração ao mesmo
tempo desatenta e altamente conectada. </span><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; mso-font-kerning: .5pt;">Entender como o ambiente digital pode ser aproveitado de forma criativa
e colaborativa para este fim.</span></span><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; mso-font-kerning: .5pt;"><br /></span><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><b>QUANDO: </b></span><span lang="PT-BR" style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">12 de
novembro de 2015 à noite (das 19h às 22h)</span></span><br />
<b style="font-family: 'helvetica neue', arial, helvetica, sans-serif;"><br /></b>
<span style="font-family: 'helvetica neue', arial, helvetica, sans-serif;"><b>I</b></span><b style="font-family: 'helvetica neue', arial, helvetica, sans-serif;">NSCREVA-SE <a href="http://www.educentro.com.br/cursos/storytelling-1211.html" target="_blank"><span style="color: blue;">AQUI</span></a>. </b><br />
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-52418152910340053772015-09-11T03:57:00.000-03:002015-09-11T04:46:34.231-03:00Filmes clássicos em 6 segundos<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZHQxlxel3IheDLuYbM7i0tw6iTqojc7DBJeThfPoB8AkBSsRNShnkAg6t5sCfhW59nXMKgM7_egfzUWVLi66VtFwBwhmB-6Jt8CaFxwWkyewV6tuDGH_VoZl543TrKSpMPqAGNi_qlpfp/s1600/stopmotion+animation.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="406" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZHQxlxel3IheDLuYbM7i0tw6iTqojc7DBJeThfPoB8AkBSsRNShnkAg6t5sCfhW59nXMKgM7_egfzUWVLi66VtFwBwhmB-6Jt8CaFxwWkyewV6tuDGH_VoZl543TrKSpMPqAGNi_qlpfp/s640/stopmotion+animation.jpg" width="600" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"> Animações em stop motion envolvem muitos recortes de papel, cola, fita adesiva e muita, mas muuuita paciência. Um tripé ou suporte para o celular também pode ser bastante útil. </span></td></tr>
</tbody></table>
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<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-bidi-font-family: Times;"><br /></span>
<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-bidi-font-family: Times;">Quem conhece o blog já está acostumado a ler aqui sobre o Vine. Mais do
que apenas um aplicativo, vejo a rede de compartilhamento de micro-videos do
Twitter como um <a href="http://sher-meditationsinanemergency.blogspot.com.br/2014/10/nesse-halloween-assuste-o-mestre-do.html" target="_blank">espaço lúdico</a> e <a href="http://sher-meditationsinanemergency.blogspot.com.br/2013/08/musica-colaborativa-no-vine.html" target="_blank">colaborativo</a>, onde a criatividade impera e os laços
formados <a href="http://sher-meditationsinanemergency.blogspot.com.br/2015/07/ataleoftwocities-projeto-colaborativo.html" target="_blank">ultrapassam fronteiras</a>. Uma plataforma onde <a href="http://sher-meditationsinanemergency.blogspot.com.br/2014/05/fastasma-de-jean-cocteau-em-cannes.html" target="_blank">marcas</a>, <a href="http://sher-meditationsinanemergency.blogspot.com.br/2013/11/bat-kid-e-o-poder-do-storytelling.html" target="_blank">governos</a>, <a href="http://sher-meditationsinanemergency.blogspot.com.br/2014/01/cinemax-faz-historia-no-vine.html" target="_blank">franquias de entretenimento</a>, revistas, jornais, fãs, celebridades e usuários comuns convivem democraticamente, e onde todos, sem exceção, possuem apenas seis segundos para contar sua história.<o:p></o:p></span></div>
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<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-bidi-font-family: Times;">Meu interesse nesta rede, inicialmente motivado por pura <a href="http://sher-meditationsinanemergency.blogspot.com.br/2014/11/ja-estao-disponiveis-os-anais-online-da.html" target="_blank">curiosidade acadêmica</a>,
é hoje mais do que um hobby. Por isso compartilho aqui uma série de vines que
criei recentemente utilizando a técnica de animação em stop motion - todos inspirados
em alguns dos meus filmes favoritos. <o:p></o:p></span><br />
<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-bidi-font-family: Times;"><br /></span>
<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-bidi-font-family: Times;">Não esqueça de clicar no ícone do som (na parte de baixo de cada video, à direita) para ativar o áudio!</span></div>
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<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-bidi-font-family: Times;">A ORIGEM:<o:p></o:p></span></div>
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<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-bidi-font-family: Times;"><iframe frameborder="0" height="480" src="https://vine.co/v/eptmHwmY3h2/embed/simple" width="480"></iframe><script src="https://platform.vine.co/static/scripts/embed.js"></script><o:p></o:p></span></div>
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<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-bidi-font-family: Times;"><br /></span>
<br />
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<span lang="PT-BR" style="font-family: Times; mso-bidi-font-family: Times;"><iframe frameborder="0" height="480" src="https://vine.co/v/ejOeBrnEYWl/embed/simple" width="480"></iframe><script src="https://platform.vine.co/static/scripts/embed.js"></script><o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-37655991895343219162015-09-08T02:37:00.000-03:002015-09-25T08:47:09.519-03:00Curso “NARRATIVAS SERIADAS” EM PASSO FUNDO <span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhYkIa4rHNLXZ_mHaMPEW5wPy5mTfKtLio8M29kz4DwwG3G7wmJ3JfIypSi1aFkGc18-kRY76RmqnL_YqLGVnkKcsh791pNRkmEGCaEQs4VuYDeHXge1wAZvXeNYumYE6wYAlAfSok8Nig/s1600/Curso+TV+3.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhYkIa4rHNLXZ_mHaMPEW5wPy5mTfKtLio8M29kz4DwwG3G7wmJ3JfIypSi1aFkGc18-kRY76RmqnL_YqLGVnkKcsh791pNRkmEGCaEQs4VuYDeHXge1wAZvXeNYumYE6wYAlAfSok8Nig/s320/Curso+TV+3.jpg" width="320" /></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Enquanto os grandes
estúdios de cinema têm se voltado cada vez mais para resultados comerciais, a
TV paga vem se tornando terreno fértil para a experimentação, liderando uma
grande transformação no cenário mundial de entretenimento. Quem sai ganhando é
o público, que é brindado com tramas densas e inteligentes como as de <b><i>Breaking
Bad, Game of Thrones </i></b><i>e <b>Mad Men</b>. </i>De olho neste mercado, o
Netflix – cujo negócio inicial era apenas distribuição de conteúdo – começou
também a produzir séries próprias, incluindo os prestigiadíssimos dramas <b><i>House
of Cards </i></b>e <b><i>Orange Is The New Black. </i></b>O formato de entrega
direta do Netflix – atualmente também adotado pelos gigantes do e-commerce
Amazon e Alibaba – resulta não apenas em programas mais ousados, mas também
revoluciona e redefine o que é “assistir”.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";">“<b>NARRATIVAS SERIADAS: DA TV ÀS
NOVAS MÍDIAS</b>”, que acontece dia 3 de outubro em Passo Fundo, é organizado
pela <a href="http://www.cinemacineum.blogspot.com.br/2015/09/narrativas-seriadas.html"><span style="color: blue; text-decoration: none; text-underline: none;">Cine Um</span></a> e
ministrado por Sheron Neves. O curso pretende discutir a narrativa seriada
e a televisão contemporânea, além dos novos formatos de produção, exibição e
interação com o público. O curso analisará este processo evolutivo e o
inevitável impacto da web, projetando o que podemos esperar das séries nos
próximos anos.</span><span style="font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: Times;"><o:p></o:p></span></span></div>
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<b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";"><br /></span></b></div>
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<b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";">---------------------------------------------------------------</span></b></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b><span style="font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";">Data: </span></b><span style="font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";">3 de outubro de 2015 (sábado)</span><span style="font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: Times;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b><span style="font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";">Horário: </span></b><span style="font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";">das 14h às 19h30</span><span style="font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: Times;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b><span style="color: #1a1a1a; font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";">Local:</span></b><span style="color: #1a1a1a; font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";"> Auditório da ACISA - Av. General Netto, 332 - 5º
andar - <b>Passo Fundo - RS</b></span><span style="color: #1a1a1a; font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #1a1a1a; font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: "Helvetica Neue";">Mais informações e
ficha de inscrição <a href="http://www.cinemacineum.blogspot.com.br/2015/09/narrativas-seriadas.html"><span style="color: blue; text-decoration: none; text-underline: none;">aqui</span></a>.</span><span style="color: #1a1a1a; font-family: Helvetica; mso-ansi-language: EN-US; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
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<span lang="PT-BR"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></span>
</div>
<!--EndFragment-->Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-90404501800058252142015-07-10T12:03:00.000-03:002015-07-12T16:38:12.714-03:00#ATaleOfTwoCities: projeto colaborativo no Vine conecta Brasil e Alemanha<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<span style="clear: right; color: black; float: right; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-xT-i5L1rhNC2bgx5dthUDCLc5OU-Wd46DPM6s_9uRFClq9wgBhg6GFUtmGyQjHdcQqTgWmcRjwX3ZiBKYFIyhsp7oXXGu9wfHba-hNpTlQM5C0ArM9nZHTnlBCyHaaAKyDkN2RyI0ufA/s320/connected.jpg" width="320" /></span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR">Os <i style="mso-bidi-font-style: normal;">viners</i> <a href="https://vine.co/FJBaldus" target="_blank"><span style="color: blue;">@FJBaldus</span></a> (Franz Baldus, diretor da
agência digital alemã </span><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-ansi-language: EN-US;"><a href="http://www.socialmedia-koeln.de/" target="_blank">Koelnkomm Social <span lang="PT-BR" style="mso-ansi-language: PT-BR;">Media</span></a></span><span lang="PT-BR">) e
<a href="https://vine.co/Sheron_n"><span style="color: blue;">@Sheron_n</span></a> (esta que vos bloga) lançaram
um projeto colaborativo onde mesclam imagens de suas cidades (<b style="mso-bidi-font-weight: normal;">Porto Alegre</b> e <b style="mso-bidi-font-weight: normal;">Colônia</b>) em vídeos de 6 segundos. A plataforma escolhida foi o <a href="http://sher-meditationsinanemergency.blogspot.com.br/search/label/Vine" target="_blank"><span style="color: blue;">Vine</span></a>, aplicativo/rede social onde se conheceram há cerca de um ano e desde então participam ativamente desta comunidade
criativa.</span></span><br />
<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Os
temas e locações do projeto exploram desde as pessoas e a arquitetura até o trânsito
caótico e os rios que banham as duas cidades (como o Guaíba e o Reno). A ideia
não é mostrar pontos turísticos e sim situações do dia a dia. Os dois compartilham imagens entre si, </span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">captadas e editadas dentro do próprio Vine, e partir daí</span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> buscam similaridades, contrastes e interações
entre estes dois universos separados por 10.651 km de distância.</span></div>
<div class="MsoNormal">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span lang="PT-BR"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Para
acompanhar o projeto basta seguir a tag <b style="mso-bidi-font-weight: normal;">#ATaleOfTwoCities</b>.
Mas o ideal mesmo é baixar o aplicativo gratuito em seu celular/tablet (mesmo
que não pretenda produzir vídeos, você pode assistir e repostar). </span></span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR"><br /></span>
<span lang="PT-BR">Abaixo alguns
dos vines feitos em colaboração:<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<iframe frameborder="0" height="300" src="https://vine.co/v/enTmEvLBazz/embed/simple" width="300"></iframe><script src="https://platform.vine.co/static/scripts/embed.js"></script>
<iframe frameborder="0" height="300" src="https://vine.co/v/evde9Qhm1nP/embed/simple" width="300"></iframe><script src="https://platform.vine.co/static/scripts/embed.js"></script>
<iframe frameborder="0" height="300" src="https://vine.co/v/enQvuPggdzM/embed/simple" width="300"></iframe><script src="https://platform.vine.co/static/scripts/embed.js"></script>
<iframe frameborder="0" height="300" src="https://vine.co/v/evAYATJIBpM/embed/simple" width="300"></iframe><script src="https://platform.vine.co/static/scripts/embed.js"></script>
Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-78292039978062972652015-04-24T21:15:00.000-03:002015-04-24T21:34:54.447-03:00 Mordomos e sabres de luz<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJyRGsGgFIVXIwD29rwf4wK4peWP1u_J8jQi6fkjO2wITvxZQuOBWCbW8-M2yyxQbrNjVrQwQAK_7s7ZTWgR8iBfzRdkowqpBhipOmmwakwRIH6rcBP7RfYb5UMVwdE368Vz7fphYHX1gG/s1600/EVILBUTLER+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJyRGsGgFIVXIwD29rwf4wK4peWP1u_J8jQi6fkjO2wITvxZQuOBWCbW8-M2yyxQbrNjVrQwQAK_7s7ZTWgR8iBfzRdkowqpBhipOmmwakwRIH6rcBP7RfYb5UMVwdE368Vz7fphYHX1gG/s1600/EVILBUTLER+2.jpg" height="395" width="590" /></a></div>
<br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">O
sensacional projeto <span style="color: blue;"><a href="http://www.evilbutler.com/">The </a><a href="http://www.evilbutler.com/">Evil</a><a href="http://www.evilbutler.com/"> </a><a href="http://www.evilbutler.com/" target="_blank">Butler</a></span> se utiliza de dois
universos narrativos já existentes (e que até então poderiam parecer
inconciliáveis) para ajudar uma boa causa. </span></span>
<br />
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">A
ação faz um <i>cross ove</i>r entre “Downton Abbey” e “Star Wars”
para incentivar doações de suporte ao ator Rob James-Collier (o maquiavélico
Thomas Barrow da série), que irá correr na Maratona de Londres no final de
abril. O objetivo é arrecadar 10 mil libras esterlinas para a causa da <span style="color: blue;"><a href="http://www.chilternsmscentre.org/" target="_blank">esclerose múltipla</a></span>.<span lang="EN-GB" style="font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"> </span></span></span></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">Se você curte “Downton Abbey” e “Star Wars
não pode deixar de assistir ao hilário vídeo <b>“Downton Wars Part 1: The
Phantom Valet”</b>, dirigido pelo próprio Rob, com a participação de outros
atores da série. Se o valor de 10 mil libras for atingido, o segundo vídeo será
disponibilizado: <b>“Downton Wars Part 2: The Evil Butler Strikes Back”</b>.</span></span></div>
<br />
<div class="separator" style="clear: both; text-align: left;">
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-6467523431226976542015-02-10T18:05:00.000-02:002015-02-10T18:05:05.172-02:00APLICATIVO SNAPCHAT LANÇA SÉRIE ORIGINAL<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6QL8U34X_JPkK20GZhyphenhyphenVIg0DxFIcYKFyZDMqxZjdGwSse5u4galvSZiK8T3ZwWQt1FazZ7C5ub4Hg5M_aNw2n_ZykuJj7jeHtVHowKNxNWjxQoreMEsc4ePEaNcKu5-7x76vGz_MTwKAR/s1600/SNAPCHAT.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6QL8U34X_JPkK20GZhyphenhyphenVIg0DxFIcYKFyZDMqxZjdGwSse5u4galvSZiK8T3ZwWQt1FazZ7C5ub4Hg5M_aNw2n_ZykuJj7jeHtVHowKNxNWjxQoreMEsc4ePEaNcKu5-7x76vGz_MTwKAR/s1600/SNAPCHAT.jpg" height="404" width="580" /></a></div>
<br />
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<span lang="PT-BR" style="font-family: Arial;"><span style="color: #262626;">O
</span><a href="https://www.snapchat.com/" target="_blank"><span style="color: blue;">Snapchat</span></a><span style="color: #262626;"> acaba de lançar sua série própria, </span></span><span style="color: #262626; font-family: Arial;">“<b>Literally Can’t Even</b>", </span><span style="color: #262626; font-family: Arial;">que vai rolar dentro do aplicativo,
com novos episódios sendo postados sempre aos sábados.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial;">O primeiro episódio estreou no dia 31 de janeiro, e no dia seguinte, 01
de fevereiro, foi apagado.</span><span style="color: #262626; font-family: Arial;"> Afinal, a
exemplo de todo conteúdo postado no aplicativo/rede social Snapchat, tudo some depois
de 24 horas.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju20U4GNF4kablYXi8o7ZvGKSQB3KUosyeTzBPvYbE0QrUtFXtu2x64zwFFdFxOB07TYowpiAfaK2oHAA7SJwuL-2WwKe0ta9JQDroc98h363io6926FD5qXdjD3L0St7A-4TNHJbRfqbW/s1600/tweets.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEju20U4GNF4kablYXi8o7ZvGKSQB3KUosyeTzBPvYbE0QrUtFXtu2x64zwFFdFxOB07TYowpiAfaK2oHAA7SJwuL-2WwKe0ta9JQDroc98h363io6926FD5qXdjD3L0St7A-4TNHJbRfqbW/s1600/tweets.png" height="321" width="400" /></a><span style="color: #262626; font-family: Arial;">A série (ou "</span><b style="color: #262626; font-family: Arial;">appbsérie</b><span style="color: #262626; font-family: Arial;">") foi criada e e protagonizada por Sasha Spielberg (filha do Steven
Spielberg) e Emily Goldwyn (filha do produtor de Dexter, John Goldwyn), e traz as
amigas satirizando colegas roteiristas que vivem em Los Angeles - uma espécie
de “Mean Girls” adaptado para a realidade cínica do showbiz Hollywoodiano.</span></div>
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<span style="color: #262626; font-family: Arial;">A
recepção da crítica, entretanto, não foi das mais positivas. E pela reação de
alguns “snapchatters”, a série também não agradou a todos os usuários do
aplicativo (veja ao lado alguns tweets publicados pela </span><a href="http://mashable.com/2015/01/31/snapchat-literally-cant-even-episode-one/" style="font-family: Arial;"><span style="color: blue;">Mashable</span></a><span style="color: #262626; font-family: Arial;">). </span></div>
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<span lang="PT-BR" style="font-family: Arial;"><span style="color: #262626;">Agora é aguardar para ver se o projeto emplaca nos próximos episódios, ou se
será deletado pra sempre como o resto do conteúdo do Snapchat.<o:p></o:p></span></span></div>
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<span lang="PT-BR" style="font-family: Arial;">(Obrigada pela
dica Tarcízio Dalpra Jr!) <o:p></o:p></span></div>
Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-83816387109207419732015-01-12T04:34:00.000-02:002015-01-12T17:17:06.641-02:00George Clooney é "Lord Hollywood" em Downton Abbey<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr_G-GiYQrOvhQjFHvG2yjcPOOf67XUnEzMS5OeD3T2T-MK30gSqWBzgUFekoGMq1nQM__DELusXvs9XGpr2Awmb7UtNrP0Z6flCwv83h9StEgd6e1fe_uHl5kF3AsDgA0qY6-_5toHwng/s1600/downton+abbey+selfie+george+clooney.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr_G-GiYQrOvhQjFHvG2yjcPOOf67XUnEzMS5OeD3T2T-MK30gSqWBzgUFekoGMq1nQM__DELusXvs9XGpr2Awmb7UtNrP0Z6flCwv83h9StEgd6e1fe_uHl5kF3AsDgA0qY6-_5toHwng/s1600/downton+abbey+selfie+george+clooney.jpg" height="370" width="600" /></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Assista abaixo ao vídeo (legendado) <b>Text Santa</b>, a hilária sátira de <b>Downton Abbey</b> feita pelos próprios
produtores da série britânica para uma campanha de caridade organizada pelo
canal ITV. Além do elenco original, Text Santa conta também com três
participações especiais: o autor da série, <b>Julian
Fellowes</b>, o ator <b>Jeremy Piven</b> (como
Sr. Selfridge, personagem de outra série do canal) e <b>George Clooney</b> como Lord Hollywood, que arranca suspiros de todos,
inclusive da Dowager Countess of Grantham (Maggie Smith) e do maquiavélico lacaio
Thomas (Robert James-Collier).<o:p></o:p></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">São apenas <b>9 minutos</b>, mas vale muito a pena, independente de você ser ou não
fã de <b>Downton Abbey</b>. Legendas em
português disponíveis (caso não entrem automaticamente clique em <b>CC</b> no topo do vídeo).</span></div>
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<br />Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-12375456868481802342014-11-24T03:03:00.000-02:002014-11-25T18:10:22.413-02:00Anais da I Jornada Internacional GEMInIS: Entretenimento Transmídia 2014<br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR">Já estão disponíveis os Anais Online da </span><b><span lang="PT-BR" style="color: #1a1a1a; font-family: Calibri; mso-bidi-font-family: Arial;">JIG 2014</span></b><span lang="PT-BR"><b> (</b></span><span lang="PT-BR"><b>I
Jornada Internacional GEMInIS: Entretenimento Transmídia)</b>, que </span><span lang="PT-BR">aconteceu
de 13 a 15 de maio de 2014, na Universidade Federal de São Carlos
(UFSCar). </span><span lang="PT-BR">Os artigos </span><span lang="PT-BR">completos
dos trabalhos apresentados no evento</span><span lang="PT-BR"> estão distribuídos nos seis </span><span lang="PT-BR">Seminários Temáticos listados abaixo. </span><b>Clique <a href="http://www.geminis.ufscar.br/jig/anais/"><span style="color: blue;">aqui</span></a> para ter acesso a todos.</b></span><br />
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- Narrativa
Audiovisual</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR" style="color: #1a1a1a; font-family: Calibri; mso-bidi-font-family: Arial;">- Política do Mercado do Entretenimento e a Indústria Audiovisual</span><span lang="PT-BR" style="font-family: Calibri; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR" style="color: #1a1a1a; font-family: Calibri; mso-bidi-font-family: Arial;">- Produção de Fãs e Cultura Participativa</span><span lang="PT-BR" style="font-family: Calibri; mso-bidi-font-family: Arial;"><o:p></o:p></span></span></div>
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<span lang="PT-BR" style="color: #1a1a1a; font-family: Helvetica Neue, Arial, Helvetica, sans-serif; mso-bidi-font-family: Arial;">- Tecnologia e o Ensino nas Redes</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Entre os trabalhos
apresentados está o meu artigo, <b>“O Vine
e o Diálogo Audiovisual na Cultura Participativa”</b>, que também pode ser acessado logo abaixo.</span></div>
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<br />Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-37106113776365589892014-10-29T19:17:00.000-02:002014-10-29T19:23:32.739-02:00Nesse Halloween, assuste Eli Roth e tenha seu filme produzido<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHdTQfBW_VyiVwOIwv79fCLp6SU9bdhgqqdHYOwry047jUimNWO2EAlSgkiY-cyOB4oz51Cr0STT8JD4uONBu0Io0v19hF9rGfQwFGfdLziSLq2294WqE9lGx3jGngQ7p4EsL-ASDzWnRg/s1600/6secondscare2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHdTQfBW_VyiVwOIwv79fCLp6SU9bdhgqqdHYOwry047jUimNWO2EAlSgkiY-cyOB4oz51Cr0STT8JD4uONBu0Io0v19hF9rGfQwFGfdLziSLq2294WqE9lGx3jGngQ7p4EsL-ASDzWnRg/s400/6secondscare2.jpg" height="582" width="527" /></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Que tal a chance de ter seu roteiro de terror produzido por <a href="http://pt.wikipedia.org/wiki/Eli_Roth" target="_blank"><span style="color: blue;">Eli Roth</span></a>? Tudo que você precisa fazer é assustá-lo. Faça um <b>vine</b> (vídeo de 6 segundos cujo aplicativo pode ser baixado aqui: <a href="https://vine.co/"><span style="color: blue;">https://vine.co</span></a>) bem aterrorizante e marque <b>#SixSecondScare</b>. Os melhores ganharão “revine” (para quem não sabe é o mesmo que um “retuite”, mas dentro do Vine) do diretor/produtor/ator, e o vencedor será anunciado na festa de Halloween do <a href="http://en.wikipedia.org/wiki/New_Beverly_Cinema" target="_blank"><span style="color: blue;">New Beverly Cinema</span></a>, cinema histórico de Los Angeles adquirido e reformado pelo mestre Quentin Tarantino. O deadline é até dia <b>31 de outubro</b>.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Além de Roth e Tarantino, também integram a comissão julgadora os atores Elijah Wood, Rob Lowe e Vanessa Hudgens (esta última não faz muito sentido, eu sei, mas…) </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Você também pode acompanhar os favoritos pelo Vine ou pelo Twitter (seguindo <a href="https://twitter.com/eliroth" target="_blank"><span style="color: blue;">@eliroth</span></a> e <a href="https://twitter.com/fearthecrypt" target="_blank"><span style="color: blue;">@FearTheCrypt</span></a>). Abaixo duas amostras do nível dos concorrentes. Mas atenção: <b>não recomendo para aqueles de coração fraco</b> (sério mesmo, depois não digam que não avisei). Mais detalhes do concurso aqui: <a href="http://www.fearthecrypt.com/"><span style="color: blue;">http://www.fearthecrypt.com</span></a></span><br />
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<br />Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-71036268574718155232014-10-23T12:33:00.000-02:002014-10-23T12:35:39.552-02:00A VIDA EM FATIAS – Conversas sobre séries de TV<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2B4Xn-jXX0cT8owH-Zm5UXkZ93LMI4p-gXGVUZYnzPSXKIpDpkkWbju3Tkb9zhEvsHwRKqm_oCjyN8t6ru9iHPd4PXqe8U3TYwMmSm46A_PkxxNDqLL4wOKbqPuoCCm0VoqYHXAZHjIzA/s1600/A+VIDA+EM+FATIAS_menor.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2B4Xn-jXX0cT8owH-Zm5UXkZ93LMI4p-gXGVUZYnzPSXKIpDpkkWbju3Tkb9zhEvsHwRKqm_oCjyN8t6ru9iHPd4PXqe8U3TYwMmSm46A_PkxxNDqLL4wOKbqPuoCCm0VoqYHXAZHjIzA/s1600/A+VIDA+EM+FATIAS_menor.jpg" height="680" width="594" /></a></div>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="color: black;">Para comemorar seus 10 anos, o curso superior
de Tecnologia em Produção Audiovisual<b> </b>(<b>TECCINE</b>), da<b> PUCRS</b>, promove o seminário <i><b>A Vida em Fatias – Conversas sobre Séries de TV</b></i><i><span style="font-style: normal;">,</span> </i>nos dias <b>27 e 28 de outubro</b>, no auditório da <b>Famecos</b>.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="color: black;">No primeiro dia (27), às 14h, Vicente Moreno,
Vinícius Mano e Sheron Neves abordam o tema <i><b>Breaking Bad, Mad Men e como chegamos lá</b>, </i>com a mediação
de Roberto Tietzmann. Às 16h, Leo Garcia, Ana Luiza Azevedo e Milton do Prado
formam a mesa <i><b>Escrevendo, Dirigindo
e Montando Séries</b>,</i> com mediação de Aletéia Selonk. O dia se
encerra com <i><b>Bate-Papo com Jorge
Furtado</b>, </i>às 18h30min, com mediação de Fabiano de Souza.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="color: black;">No segundo dia (28), às 14h, Pedro Zimmerman,
Guto Bozetti e Cláudio Fagundes discutirão os aspectos macro do tema na mesa <i><b>Alargando Fronteiras: Sci-Fi, Animação e
Websérie</b>, </i>com mediação de Eduardo Wannmacher. Às 16h, a palestra
é conduzida por Leonardo Bomfim, Flávio Guirland e Enéas de Souza, que tratam
do tema <i><b>Os Autores de Cinema na TV:
Rossellini, Godard e Fassbinder</b></i>, com mediação de Cristiane Freitas
Gutfreind. O evento encerra com<i> <b>Trocando
Experiências para o Futuro</b></i>, às 19h30min,<i> </i>com Liliana
Sulzbach e Paulo Nascimento, com mediação de Carlos Gerbase.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="color: black;">Ah, e a entrada é <b>FRANCA</b>! Não vai para perder esta oportunidade, hein?</span></span></span></div>
Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-73708765900017866782014-10-06T15:57:00.004-03:002014-10-06T16:01:00.869-03:00TWIN PEAKS voltará em 2016<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1GhQ2iuS_-iLODkrmctmGQjyHUA8U3Hq7KZuDuYtWWglNr2mcbGkqG-X2fWe9DbPmFhQL07w9wl-ayM48_E4QIc6e7vAV4K7RhFYtx2VIeU9j20yc922F6SQbqfff2WnbzEIS8b-csZ8K/s1600/Twin_Peaks_volta_retorna.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1GhQ2iuS_-iLODkrmctmGQjyHUA8U3Hq7KZuDuYtWWglNr2mcbGkqG-X2fWe9DbPmFhQL07w9wl-ayM48_E4QIc6e7vAV4K7RhFYtx2VIeU9j20yc922F6SQbqfff2WnbzEIS8b-csZ8K/s1600/Twin_Peaks_volta_retorna.png" height="216" width="600" /></a></div>
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Você não está sonhando. É verdade. O canal a cabo premium <b>Showtime </b>acaba de anunciar que trará de volta a série de TV ultra-super-hiper cult de David Lynch, <i><b>Twin Peaks</b></i>. </span></span><br />
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<span style="font-size: small;"><span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Não acredita? Então dá uma olhadinha no vídeo publicado hoje no canal da Showtime no Youtube. E aguarde mais novidades aqui (assim que esta que vos escreve se recuperar do susto que levou com a notícia...) </span></span><br />
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-88927968095480019732014-08-13T18:31:00.000-03:002014-09-27T02:30:47.460-03:00Artigos acadêmicos para download<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcB2hUeW__iZSLMxh7EHxa0-F7_eFBQUTFaLlqEW8PIe_10DLniQ4NNQGzmTik7TU2stB7invLROmuGabEG04606UAFDpsUjAXPYWaOjCmw8YKVpuH2blcZPsabaMvh5YsJOV7Tfq3MH1p/s1600/knjige1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcB2hUeW__iZSLMxh7EHxa0-F7_eFBQUTFaLlqEW8PIe_10DLniQ4NNQGzmTik7TU2stB7invLROmuGabEG04606UAFDpsUjAXPYWaOjCmw8YKVpuH2blcZPsabaMvh5YsJOV7Tfq3MH1p/s1600/knjige1.jpg" height="321" width="590" /></a></div>
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<span lang="PT-BR"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Atenção estudantes e professores das áreas de cultura audiovisual e digital: a
editora <b>Taylor e Francis </b>liberou o download de vários artigos acadêmicos
sobre <b>cinema, televisão, estudos culturais, jornalismo, new media e gender
studies</b> (todos em inglês). Os temas abrangem desde o mercado norte-americano até o Leste da Europa, América Latina, Austrália e Ásia. <o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR">Na categoria TV, destaque para os ótimos textos de Derek Johnson
sobre a nova audiência e de </span><span lang="PT-BR">Victoria Smith sobre a série <i>Dexter</i>. Quem estuda
cinema não pode deixar de conferir o artigo de Matthew Campora sobre </span><i>Eternal
Sunshine of the Spotless Mind</i><span lang="PT-BR">, e </span><span lang="PT-BR">a análise de James MacDowell sobre o cinema de Wes Anderson.
<o:p></o:p></span></span></div>
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<span lang="PT-BR"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Imperdível.<o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR" style="color: blue;"><a href="http://tinyurl.com/n3l2rge" target="_blank"><span style="color: blue;">Clique aqui para os títulos em cinema, TV e gender studies</span></a> </span></span></div>
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<a href="http://tinyurl.com/oe7r6az" target="_blank"><span style="color: blue; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Clique aqui para os títulos em jornalismo, estudos culturais e new media</span></a><br />
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-74651895381399580442014-08-12T17:52:00.004-03:002014-08-12T18:11:12.000-03:00Comunidade do Vine faz homenagem a Robin Williams<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwZ7rJ8m02gcziEvsXB5Z8QITLN-Vc_ooeXv4WLlNGoy4uFSc3RpG1FpdBElwpv9y38g0BNoxBZH4hg8tnA2pNEJYDuhwCdZ3zZUwSA6VfGnI49yJX1LF2NHix9VHvo3IFq0Xc3LcUSVWv/s1600/RIPRobin.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwZ7rJ8m02gcziEvsXB5Z8QITLN-Vc_ooeXv4WLlNGoy4uFSc3RpG1FpdBElwpv9y38g0BNoxBZH4hg8tnA2pNEJYDuhwCdZ3zZUwSA6VfGnI49yJX1LF2NHix9VHvo3IFq0Xc3LcUSVWv/s1600/RIPRobin.jpg" height="149" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwZ7rJ8m02gcziEvsXB5Z8QITLN-Vc_ooeXv4WLlNGoy4uFSc3RpG1FpdBElwpv9y38g0BNoxBZH4hg8tnA2pNEJYDuhwCdZ3zZUwSA6VfGnI49yJX1LF2NHix9VHvo3IFq0Xc3LcUSVWv/s1600/RIPRobin.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><br /></a></div>
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Abaixo você pode assistir a alguns dos melhores </span><b style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">vines
</b><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">dando adeus ao ator Robin Williams, fazendo referência ao seus personagens mais amados, como o DJ de </span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Bom Dia Vietnã</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, o professor de </span><i style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Sociedade dos Poetas Mortos</i><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, o gênio de Aladdin, Mrs. Doubtfire e, é claro, o eterno Peter Pan. </span><br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span lang="PT-BR" style="color: black; font-size: small;">A hashtag <b>#RIPRobinWilliams</b> permanece em destaque na rede social </span><span lang="PT-BR" style="color: black; font-size: small;">desde ontem à noite, e os vídeos (alguns extremamente criativos) não param de chegar.</span></span><br />
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-44622783826545950822014-07-01T17:55:00.004-03:002014-07-01T18:00:29.013-03:00Feliz aniversário Walkman!<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">O <b>Walkman</b> da Sony completa <b>35 anos</b> hoje, dia 1º de julho. Em homenagem a este ícone dos anos 80, companheiro inseparável das crianças e jovens que cresceram naquela época, aqui vão algumas cenas de filmes que ajudaram a torná-lo um clássico. </span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">A trilha você escolhe.</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGMM5m7mM3UxF4599zRWMW9aCcL281oOs3T72BWaJUg7-uZdqQ3_WR-OTWSHLLOjeltPQ1wwYSD39n9vBk7cWVVd59rjDSpDlvJEP1qedpOgLRTVYEGfyOPv6mezSDaN3TgiGXvYhX_fq-/s1600/Footloose_Walkman2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGMM5m7mM3UxF4599zRWMW9aCcL281oOs3T72BWaJUg7-uZdqQ3_WR-OTWSHLLOjeltPQ1wwYSD39n9vBk7cWVVd59rjDSpDlvJEP1qedpOgLRTVYEGfyOPv6mezSDaN3TgiGXvYhX_fq-/s1600/Footloose_Walkman2.jpg" height="715" width="520" /></a></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaGisYUYlT95Kdwzce2bV69SXneaHdTkWkGbZbG8iMpTkaz7ezu3QKuudODjynRuWznh6D8t46dOzkoWGGMLPXIyFl_3itPrUho-wZUoeGHYs4hTB-BfG7BpxPB7K_-utN6NSEylabxUJt/s1600/Footloose_Walkman.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaGisYUYlT95Kdwzce2bV69SXneaHdTkWkGbZbG8iMpTkaz7ezu3QKuudODjynRuWznh6D8t46dOzkoWGGMLPXIyFl_3itPrUho-wZUoeGHYs4hTB-BfG7BpxPB7K_-utN6NSEylabxUJt/s1600/Footloose_Walkman.png" height="380" width="600" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;"><i>Footloose</i></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkGKmEcDzmiEohDz6DbTxiZ8WQ6g_ucJV2D8JkzTbeMa7X-Aq0SFv1eaD0s67C9WCnq93Y4295KdoeTfwFpXQ5_Gh3O-j8TQAVsW_E4ndja3OJy7bRsRjD16SQL11V8CFstd2Y31ruQEmV/s1600/Pretty+Woman_walkman.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkGKmEcDzmiEohDz6DbTxiZ8WQ6g_ucJV2D8JkzTbeMa7X-Aq0SFv1eaD0s67C9WCnq93Y4295KdoeTfwFpXQ5_Gh3O-j8TQAVsW_E4ndja3OJy7bRsRjD16SQL11V8CFstd2Y31ruQEmV/s1600/Pretty+Woman_walkman.jpg" height="412" width="600" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;"><i>Pretty Woman</i></span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg81L091igbw1S4juX2beGDcSzFO8Mx8CqNZdc1WLIaIe3XxfYrpX-KhfCgxK5wF8MmnmvDiM5G-LmthXMA7VnyZRZ1_fcxBkcp-hsX_O4y5ctXyyGq2reKLrguhCL5g3y8yJpCaohGJlyc/s1600/American+Psycho_walkman.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg81L091igbw1S4juX2beGDcSzFO8Mx8CqNZdc1WLIaIe3XxfYrpX-KhfCgxK5wF8MmnmvDiM5G-LmthXMA7VnyZRZ1_fcxBkcp-hsX_O4y5ctXyyGq2reKLrguhCL5g3y8yJpCaohGJlyc/s1600/American+Psycho_walkman.jpg" height="400" width="600" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;"><i>American Psycho</i></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmtdVVYvRh9zQuUG8832nna5x2rf0S8Jnpe3mK-NKsTUwzLeYN5lMpZe6bpzkIN0gpAtBGkMRkibG5iZKmzz9h38kJCvN6U1hC8701Q2dhtVlFYUu_vQJMMNatpb6xVbBDPxY0LFsm7z4T/s1600/Back+to+The+Future_walkman.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmtdVVYvRh9zQuUG8832nna5x2rf0S8Jnpe3mK-NKsTUwzLeYN5lMpZe6bpzkIN0gpAtBGkMRkibG5iZKmzz9h38kJCvN6U1hC8701Q2dhtVlFYUu_vQJMMNatpb6xVbBDPxY0LFsm7z4T/s1600/Back+to+The+Future_walkman.png" height="434" width="600" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Trebuchet MS, sans-serif;">Precisa legenda? <i>Back to the Future</i></span></td></tr>
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-90915782357560481162014-05-20T18:41:00.000-03:002014-05-20T19:10:02.354-03:00FASTASMA DE JEAN COCTEAU EM CANNES<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR2JiAHMsylGu7zBuOFLNXovAdeU_o3hqDui5FIRPDJERnKr6OsZH99LGTujxgV8CZUaSCGNNnCIgUTgp2jp8i18nbA5sCu_b1IBXMoiDFzAP2BYkI40nC5Hnj9pmVU04SEmDPEv_YyCG3/s1600/Cannes+on+vine.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiR2JiAHMsylGu7zBuOFLNXovAdeU_o3hqDui5FIRPDJERnKr6OsZH99LGTujxgV8CZUaSCGNNnCIgUTgp2jp8i18nbA5sCu_b1IBXMoiDFzAP2BYkI40nC5Hnj9pmVU04SEmDPEv_YyCG3/s1600/Cannes+on+vine.jpg" height="400" width="590" /></a></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white;"><br /></span></span>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="background-color: white;">Fato: o </span><b style="background-color: white;">Festival
de Cannes 2014</b><span style="background-color: white;"> está em andamento desde o dia 14 e se encerra neste Domingo
dia 25 de maio. Outro fato: ao longo dos anos inúmeras marcas e patrocinadores
já fizeram e seguem fazendo ações promocionais durante o evento.</span></span><br />
<span style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>
<span style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Mas poucas marcas foram tão inovadoras (e divertidas) quanto
a </span><b style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Orange</b><span style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> (empresa franco-britânica
de telefonia celular) no ano passado, com a campanha que envolvia o ator/roteirista/produtor/diretor
do </span><a href="http://tribecafilm.com/online/competitions/6second" style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: blue;">Tribeca Film
Festival</span></a><span style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, </span><a href="https://vine.co/u/907174055822626816" style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: blue;">Adam Goldberg</span></a><span style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">; o fantasma do diretor/roteirista/designer/poeta francês </span><a href="http://pt.wikipedia.org/wiki/Jean_Cocteau" style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: blue;">Jean Cocteau</span></a><span style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">; e a mídia
social que é a nova queridinha dos cineastas, videomakers e fotógrafos, o </span><a href="http://sher-meditationsinanemergency.blogspot.com.br/2014/01/4-perfis-que-voce-precisa-seguir-no-vine.html" style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span style="color: blue;">Vine</span></a><span style="background-color: white; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">.</span><br />
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<span lang="PT-BR"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Mesmo sendo de 2013, vale a pena
assistir mais uma vez. Os vines abaixo mostram Cocteau abordando
Goldberg com uma importante missão: apresentar cada um dos indicados a Melhor
Filme em 6 segundos (assista a todos no perfil da <a href="https://vine.co/Orange_Cineday"><span style="color: blue;">Orange CineDay</span></a>). Apesar de reclamar
(“Isso soa como muito trabalho”), Goldberg se impressiona ao descobrir que o
primeiro filme de Cocteau tratava-se de um vine (ao menos em termos de
linguagem...), e acaba topando o desafio. <o:p></o:p></span></span><br />
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<iframe class="vine-embed" frameborder="0" height="480" src="https://vine.co/v/bEqHiqh0eMd/embed/postcard" width="480"></iframe><br />
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<iframe class="vine-embed" frameborder="0" height="480" src="https://vine.co/v/bE69UTqXxuH/embed/postcard" width="480"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script>
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<br />Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-8736047796444708612014-05-14T17:07:00.001-03:002014-05-20T18:56:44.091-03:00Merchan virtual em Hannibal<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
<br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR">Alguém mais percebeu o </span><b style="mso-bidi-font-weight: normal;"><span lang="PT-BR">product
placement virtual </span></b><span lang="PT-BR">da
Fiat<b style="mso-bidi-font-weight: normal;"> </b></span><span lang="PT-BR">em Hannibal? Lembrando, a </span><span lang="PT-BR">série (originalmente da NBC) é transmitida no
Brasil pelo canal AXN (parte do grupo </span><span lang="PT-BR">Sony Pictures)</span><span lang="PT-BR">. </span><span lang="PT-BR">Pois o grupo desenvolveu esta tecnologia especial
de pós-produção </span><span lang="PT-BR">que
permite</span><span lang="PT-BR"> inserir nas cenas a logomarca (e até mesmo os produtos) de anunciantes nacionais/locais. Tudo,
de acordo com o release, “<a href="http://www.meioemensagem.com.br/home/midia/noticias/2014/03/07/Fiat-entra-na-segunda-temporada-de-Hannibal.html"><span style="color: blue;">sem
descaracterizar a série</span></a>”. </span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR">Bem, quanto a descaracterizar não sei, mas
definitivamente aquele logo imenso da Fiat no boné do Will Graham monopolizou
minha atenção durante a cena inteira. Fico imaginando o que esperar da 3a temporada. Que tal facas Ginso
virtualmente inseridas na mão de Hannibal Lecter? #FicaADica #sqn</span><span lang="PT-BR"><o:p></o:p></span></span></div>
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<!--EndFragment-->Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-52554812371670736572014-03-31T01:56:00.000-03:002015-06-02T00:20:29.592-03:00Dica de Livro: "The Art of Immersion"<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: large;"><b>“</b>Há pouco tempo éramos espectadores, consumidores passivos da mídia de massa. Agora, nas redes sociais, nós somos a mídia. Filmes, séries e comerciais de TV hoje precisam ser convites para participar – experiências para imergir.<b>”</b></span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #1a1a1a;">Livro essencial para quem estuda ou trabalha com
comunicação, publicidade, webdesign, cinema, TV ou produção de conteúdo em
geral: <a href="http://www.amazon.com/Art-Immersion-Generation-Remaking-Hollywood/dp/0393076016/ref=tmm_hrd_title_0"><span style="color: #0029fa; text-decoration: none; text-underline: none;">The Art of
Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue and
the Way We Tell Stories</span></a><b>,</b> </span>de Frank Rose. Lançado em fevereiro
de 2011, o livro acaba de sair em <i>paperback</i> (versão mais barata). <b>The
Art of Immersion</b> já faz parte da lista de leituras obrigatórias em diversos
cursos das áreas de comunicação, marketing e linguística nos EUA e Reino Unido.
Infelizmente ainda não há previsão de publicação em português.<span style="color: #1a1a1a;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #1a1a1a;">Frank Rose, que é também colunista da revista <a href="http://www.wired.com/magazine/"><span style="color: #0029fa; text-decoration: none; text-underline: none;">Wired</span></a>,</span> escreve sobre como, numa época em
que histórias estão se tornando jogos, e jogos estão se tornando histórias, o
real e fictício começam a se confundir. Os limites entre narrador e audiência,
conteúdo e marketing, ilusão e realidade, que antes pareciam claros, começam a
se misturar no atual ambiente <b>transmídia</b>.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">A teoria de Rose está ligada ao conceito de <b>convergência midiática</b><span style="color: #1a1a1a;"> </span><b>e cultural </b><span style="color: #1a1a1a;">de
<a href="http://sher-meditationsinanemergency.blogspot.com.br/2013/01/jenkins-fala-sobre-virais-web-20-e.html"><span style="color: #0029fa; text-decoration: none; text-underline: none;">Henry Jenkins</span></a>,
e no atual comportamento do público consumidor.</span> O autor defende que hoje
não vemos mais os filmes, as séries de TV e a publicidade como antes. Não
podemos mais ser chamados de telespectadores. O termo correto é <b>participante</b>.</span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Usando inúmeros exemplos, de Charles Dickens a <i>Super Mario Bros</i>,
de <i>Avatar </i>aos <a href="http://en.wikipedia.org/wiki/History_of_Alternate_Reality_Games"><span style="color: #0029fa; text-decoration: none; text-underline: none;">ARGs (Alternate
Reality Games)</span></a>, o autor mostra o que acontece com o nosso cérebro
quando “imergimos” em uma boa história, e como o <b>storytelling, </b>quando
usado de forma correta e inteligente, pode trabalhar a favor de uma marca.<span style="color: #1a1a1a;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Leitura indispensável e deliciosa.<span style="color: #1a1a1a;"><o:p></o:p></span></span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="color: #1a1a1a;">Interessado em marketing de experiência, segunda
tela, engajamento de fãs e na aplicação da narrativa transmídia e do
storytelling na comunicação de sua empresa? Então dá uma conferida no
curso </span><b><span style="color: blue; text-decoration: none; text-underline: none;"><a href="http://www2.espm.br/cursos/espm-sul/storytelling-e-transmidia-para-marcas-0" target="_blank">STORYTELLING E TRANSMÍDIA PARA MARCAS</a></span></b><span style="color: #1a1a1a;"> da ESPM-Sul.
Matrículas abertas.<o:p></o:p></span></span></div>
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-58057532554050544622014-03-08T16:53:00.004-03:002015-06-02T00:25:29.067-03:00TRUE DETECTIVE: fan art e mashups<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Com o final da primeira temporada de <b>True Detective</b> chegando, multiplicam-se as homenagens feitas pelos fãs ao drama excepcional produzido pela <a href="http://sher-meditationsinanemergency.blogspot.com.br/2010/12/tv-por-assinatura-versus-tv-aberta_834.html" target="_blank"><span style="color: blue;">HBO</span></a>. Abaixo alguns belos exemplos:</span><br />
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>TRUE DETECTIVE + PEANUTS:</b></span><br />
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<tr><td style="text-align: center;"><img border="0" height="460" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3cH2YlyrxYeJivIkeV8u3Fcm-y_dY0fd6A8RC9EblqFRcHA6YgYRgQtAP5KC6xzYGWq0xUw_yoYTQZ0AoxOmVYsvTc4Fs6t7MmpLl-NjlBZa1bqRX1rpSD-skPHnXOAK3xLk8EH5sZEES/s1600/Peanuts+by+nothinghappenedtoday.jpg" style="margin-left: auto; margin-right: auto;" width="600" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;"><span style="text-align: start;">Art by Nothinghappenedtoday</span></span></td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3cH2YlyrxYeJivIkeV8u3Fcm-y_dY0fd6A8RC9EblqFRcHA6YgYRgQtAP5KC6xzYGWq0xUw_yoYTQZ0AoxOmVYsvTc4Fs6t7MmpLl-NjlBZa1bqRX1rpSD-skPHnXOAK3xLk8EH5sZEES/s1600/Peanuts+by+nothinghappenedtoday.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"></span></a></div>
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<b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">TRUE DETECTIVE + TWIN PEAKS:</span> </b><br />
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<tr><td style="text-align: center;"><img border="0" height="438" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5oOXMphoHnXeVlohEDYv9VRRdSavtSNSc2oJ9duYqtkQOhnlZGEUKcX4ZxjPtfJSIuYbbHGEhM0y5Byt3mI8ybacNpZimdJmssmqoI4QtvthcgXhgbgq_57x70ePm-yHw9R1svdxW7HDv/s1600/TP+e+TD.jpg" style="margin-left: auto; margin-right: auto;" width="600" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Art by unknown</span></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><img border="0" height="810" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpIxdFELEteIFOAiKF448fexY6dBySSk9bZmA0luYHHFBUeky3jntC8in-AtbyF-AsHzxHFMtxq5sEcvBV6_z0BEihewI_za-QF7K66J21HNC2-BymzLsq2lhimoLpdseufyBKGRPN4tfT/s1600/Rust+inside+the+Black+Lodge_by+Shindoku.jpg" style="margin-left: auto; margin-right: auto;" width="600" /></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="text-align: start;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Art by Shindoku</span></span></td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpIxdFELEteIFOAiKF448fexY6dBySSk9bZmA0luYHHFBUeky3jntC8in-AtbyF-AsHzxHFMtxq5sEcvBV6_z0BEihewI_za-QF7K66J21HNC2-BymzLsq2lhimoLpdseufyBKGRPN4tfT/s1600/Rust+inside+the+Black+Lodge_by+Shindoku.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"></span></a></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><b>TRUE DETECTIVE + THE SIMPSONS:</b></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhRewHOK6yQmy1WmTQ9OyaFThyEatwr3sQyWMuIXg3TYdQVLPYJGObLxS_TjC2AM3QtBAn-savv6uxRx95mxr49Js0Xc7ebEKGPvsjoVpi4fKRWpSEDFfa4dJ5I6OTyEICHED-14o1Ja_P/s1600/YELLOW+KING_EH+HOMER+SIMPSON.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="700" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhRewHOK6yQmy1WmTQ9OyaFThyEatwr3sQyWMuIXg3TYdQVLPYJGObLxS_TjC2AM3QtBAn-savv6uxRx95mxr49Js0Xc7ebEKGPvsjoVpi4fKRWpSEDFfa4dJ5I6OTyEICHED-14o1Ja_P/s1600/YELLOW+KING_EH+HOMER+SIMPSON.jpg" width="600" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Revelado: Homer Simpson é o "Rei Amarelo"</span></td></tr>
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<b><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">OUTROS TRABALHOS:</span></b><br />
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<tr><td style="text-align: center;"><img border="0" height="780" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyKjH_y8hD9T_Cuw6foYP_XtcY6HP8Ce1kPvp9RV4W0gG7IqRlGy6whPZkDMSbGC0j8xnIgMajia4F7UhB7Zo2pbEiV_0hvsGWjHT3r215Oh7wxKjZ45ITqLbWxHm9dNSHpsI25T_BvWfQ/s1600/TD+by+Phantom+City+Creative.jpg" style="margin-left: auto; margin-right: auto;" width="600" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif; font-size: x-small;">Art <span style="text-align: start;">by Phantom City Creative</span></span></td></tr>
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<tr><td style="text-align: center;"><img border="0" height="750" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghT45eUgRGP9-JHCOPnurYB4JV0qHpHawz-f4qucsfUUsALjhfS6Oe0keB23ucGphCpJNZ9GcGalO336NSpTSoNCKSDssPE_kSK-BzZ-8nxmsUu_8DHZe61wqhfhwZVhLH1Lv6NDq-m7ZX/s1600/Rust+by+Nagy+Norbert.jpg" style="margin-left: auto; margin-right: auto;" width="600" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; text-align: start;"><span style="font-size: x-small;">Art by Nagy Norbert</span></span></td></tr>
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<img border="0" height="506" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixSTsqMw7z-VDdH5Ry9pty7br7iLDRlQMNjrXX7fl-zUpqKqhphhzMZYvbPvgQ4jW-fuZj-b7iNtZLXglIt9PkbdReo2CxFLI73JoKSF9MyHTnqW5bG8YPDPpwYlPgaupDO5SohMlciMBi/s1600/TD+by+Nigel+Evan.jpg" style="margin-left: auto; margin-right: auto;" width="600" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: xx-small; text-align: start;">Art by Nigel Evan</span></td></tr>
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<span style="color: #1a1a1a;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Interessado em marketing de experiência, segunda tela, engajamento de fãs e na aplicação da narrativa transmídia e do storytelling na comunicação de sua empresa? Então dá uma conferida no curso <a href="http://sher-meditationsinanemergency.blogspot.com.br/2014/04/curso-storytelling-e-transmidia-para.html" target="_blank"><b><span style="color: #0029fa; text-decoration: none;">STORYTELLING E TRANSMÍDIA PARA MARCAS</span></b></a> da ESPM-Sul. Matrículas abertas.</span></span></div>
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com1tag:blogger.com,1999:blog-6321569707547936010.post-75497887347337711462014-01-10T17:18:00.000-02:002015-06-02T00:26:29.529-03:00CINEMAX FAZ HISTÓRIA NO VINE<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK6xuVt3665t0LxMpf4Ph-JpPH8DsGxyu6x7V9ne9w-HFKOZP7chaLsO7Xuw_ZMfmzZNh4JYKBq02J65wajtoc6PEE8BQMFaY4RygCyou-4OBOvTEDe8E7mIzECUV0sR9poN9U-a3teZxt/s1600/banshee+segunda+temporada.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK6xuVt3665t0LxMpf4Ph-JpPH8DsGxyu6x7V9ne9w-HFKOZP7chaLsO7Xuw_ZMfmzZNh4JYKBq02J65wajtoc6PEE8BQMFaY4RygCyou-4OBOvTEDe8E7mIzECUV0sR9poN9U-a3teZxt/s1600/banshee+segunda+temporada.jpg" width="600" /></a></div>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;"> </span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">Para promover a segunda temporada da série <b><i>Banshee</i></b>, o canal Cinemax usou o <a href="http://sher-meditationsinanemergency.blogspot.com.br/2013/05/vine-storytelling-em-6-segundos.html" target="_blank">Vine</a>. Ok, até aí nada de novo. Afinal, cresce cada vez mais o número empresas presentes na rede social de vídeos de 6 segundos. </span></span><br />
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br /></span>
<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">Qual a novidade então? É que o Cinemax não se utilizou dos clássicos “trailers” como a maioria dos estúdios. Para engajar o público e proporcionar uma maior imersão, o canal expandiu a narrativa utilizando cenas com os personagens da série. E, de acordo com o <i><span style="color: blue;"><a href="http://sher-meditationsinanemergency.blogspot.com.br/2013/11/os-donos-do-show.html" target="_blank">showrunner</a></span></i> da série, é a primeira vez que o <span style="color: blue;"><a href="http://sher-meditationsinanemergency.blogspot.com.br/2013/05/vine-storytelling-em-6-segundos.html" target="_blank">Vine</a></span> é é utilizado desta forma transmidiática por um canal de TV. </span></span><br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">Escritos por <span style="color: blue;"><a href="http://www.goodreads.com/interviews/show/798.Jonathan_Tropper" target="_blank">Jonathan Tropper</a></span>, os vídeos nos mostram o que está passando na mente dos personagens centrais. Confira aí embaixo três deles:</span></span><br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">Kai Procter se encontra num macabro frigorífico:</span></span><br />
<iframe class="vine-embed" frameborder="0" height="320" src="https://vine.co/v/h3BprWjEDl2/embed/postcard" width="320"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">Carrie Hopewell sofre com uma séria crise de identidade.
</span></span><iframe class="vine-embed" frameborder="0" height="320" src="https://vine.co/v/h3zxKnX0Drd/embed/postcard" width="320"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script><br />
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">Enquanto isso, o personagem principal, Lucas Hood, está na cadeia.
</span></span><iframe class="vine-embed" frameborder="0" height="320" src="https://vine.co/v/h3z2aAlijHQ/embed/postcard" width="320"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script><br />
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<span style="background-color: white;"><span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="line-height: 20px;">Interessado em marketing de experiência, segunda tela, </span></span></span><span lang="PT-BR" style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.22222328186035px;">engajamento de fãs e na aplicação da narrativa transmídia e do storytelling na comunicação de sua empresa? Então dá uma conferida no curso <span style="color: blue;"><b><a href="http://sher-meditationsinanemergency.blogspot.com.br/2014/04/curso-storytelling-e-transmidia-para.html" target="_blank">STORYTELLING E TRANSMÍDIA PARA MARCAS</a></b></span> </span><span lang="PT-BR" style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.22222328186035px;">da </span><span lang="PT-BR" style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.22222328186035px;">ESPM-Sul. </span><span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.22222328186035px;">Matrículas abertas.</span><br />
<span lang="PT-BR" style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.22222328186035px;">----------------------------------------------------------------------------------------------------</span><br />
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</span></span>Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-70101052915697787752014-01-05T19:20:00.002-02:002014-01-05T19:22:31.305-02:00ANTES DA TV VEIO O YEARBOOK<div class="MsoNormal">
<span style="line-height: 115%;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Raramente motivo de orgulho
para a maioria das celebridades, as fotos do <i>yearbook</i><span style="font-size: small;"> (a publicação anual das escolas americanas) podem
realmente ser embaraçosas, em especial para aqueles que frequentaram a escola
nos anos 80.</span></span></span></div>
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 115%;">Veja se você consegue
reconhecer os atores abaixo, e depois confira a resposta lá no final da
postagem. Uma dica: todos atuam ou já atuaram em séries de TV.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcg18TEv5UpzNAwBWq-AL478CZPXIHPqunIprPzV9mhEUflGcfnhQ8a2pyM1qYybCXk8JPUWE85q3nf6Ninisikc9Q4Quc2KPfnht1VintA3ukBAu1o0yrp1LinUjGJx0lYkIPMmDl0xMs/s1600/YEARBOOK_7-8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="388" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcg18TEv5UpzNAwBWq-AL478CZPXIHPqunIprPzV9mhEUflGcfnhQ8a2pyM1qYybCXk8JPUWE85q3nf6Ninisikc9Q4Quc2KPfnht1VintA3ukBAu1o0yrp1LinUjGJx0lYkIPMmDl0xMs/s640/YEARBOOK_7-8.jpg" width="600" /></a></div>
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<span style="font-size: x-small;"><span lang="EN-US" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 115%;">1.Zooey
Deschanel (<i>New Girl</i>) 2. Matthew Gray Gubler (<i>Criminal Minds</i>) 3.James
Gandolfini (<i>The Sopranos</i>) 4.Sarah Jessica Parker (<i>Sex and the City</i>) 5 Tina Fay
(<i>30 Rock</i>) 6.Jessica Lange (<i>American Horror Story</i>) 7.Aaron
Paul (<i>Breaking Bad</i>) 8.Rob Lowe (<i>Brothers and Sisters</i>) 9.Jerry
Seinfeld (<i>Seinfeld</i>) 10.Bryan Craston (<i>Breaking Bad</i>) 11.</span><span lang="EN-GB" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 115%;">G</span><span lang="EN-US" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 115%;">illian Anderson (<i>Arquivo
X</i>) 12.John Slattery (<i>Mad Men</i>, e a julgar pela foto desconfio ele foi apresentado ao LSD bem antes de encarnar o Roger Sterling...)</span></span></div>
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Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-32758072944520090572013-12-28T02:48:00.000-02:002015-06-02T00:27:49.352-03:00Estratégias de Transmidiação na Ficção Televisiva Brasileira<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPtycCJgnZ3jgzFADkVNw66JxOKTQ2xRpfNsHvkDqI_tXHJRIL8ti2llBrudNH2Hbj2jFPDc5-wMvk1IKwENjrBZX3j0xeYRXfsfVqRV2_qe8d1f3DgrKOA0ECilasVFEDXZML5anhHsFE/s1600/LOGO+OBITEL+BRASIL+BLOG+300dpi.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="68" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPtycCJgnZ3jgzFADkVNw66JxOKTQ2xRpfNsHvkDqI_tXHJRIL8ti2llBrudNH2Hbj2jFPDc5-wMvk1IKwENjrBZX3j0xeYRXfsfVqRV2_qe8d1f3DgrKOA0ECilasVFEDXZML5anhHsFE/s1600/LOGO+OBITEL+BRASIL+BLOG+300dpi.png" width="400" /></a></div>
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<span style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">Dica de leitura para estudantes e pesquisadores: duas excelentes publicações acadêmicas (2013 e 2011) sobre o mercado televisivo brasileiro e suas estratégias de transmidiação estão disponíveis para download no site da <span style="color: blue;"><a href="http://obitelbrasil.blogspot.com.br/2013/12/download-de-livros.html" target="_blank">Obitel</a></span>. Basta clicar nos links abaixo para ler ou fazer download.</span></span><br />
<br />
<iframe allowfullscreen="" frameborder="0" height="421" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/29246403" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="512"> </iframe> <br />
<div style="margin-bottom: 5px;">
<b> <a href="https://pt.slideshare.net/obitelbrasil/08-11-teledramaturgia-2013completo-29246403" target="_blank" title="Estratégias de Transmidiação na Ficção Televisiva">Estratégias de Transmidiação na Ficção Televisiva</a> </b> from <b><a href="http://www.slideshare.net/obitelbrasil" target="_blank">obitelbrasil</a></b><br />
<br />
<b> </b> </div>
<iframe allowfullscreen="" frameborder="0" height="421" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/29286747" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" width="512"> </iframe> <br />
<div style="margin-bottom: 5px;">
<b> <a href="https://pt.slideshare.net/obitelbrasil/obitel-brasil-2011-29286747" target="_blank" title="Obitel brasil 2011">Obitel brasil 2011</a> </b> from <b><a href="http://www.slideshare.net/obitelbrasil" target="_blank">obitelbrasil</a></b> <br />
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<span style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.21875px;">------------------------------------------------------------------------------------------------------</span><br />
<span style="background-color: white;"><span style="color: #222222; font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="line-height: 20px;">Interessado em marketing de experiência, segunda tela, </span></span></span><span lang="PT-BR" style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.22222328186035px;">engajamento de fãs e na aplicação da narrativa transmídia e do storytelling na comunicação de sua empresa? Então dá uma conferida no curso <a href="http://sher-meditationsinanemergency.blogspot.com.br/2014/04/curso-storytelling-e-transmidia-para.html" style="color: #4f008b; text-decoration: none;" target="_blank"><span style="color: blue;"><b>STORYTELLING E TRANSMÍDIA PARA MARCAS</b></span></a> </span><span lang="PT-BR" style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.22222328186035px;">da </span><span lang="PT-BR" style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.22222328186035px;">ESPM-Sul. Matrículas abertas.</span><br />
<span lang="PT-BR" style="background-color: white; color: #222222; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; line-height: 22.22222328186035px;">------------------------------------------------------------------------------------------------------</span></div>
Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0tag:blogger.com,1999:blog-6321569707547936010.post-45202968444677912452013-12-13T17:35:00.002-02:002015-06-02T00:29:24.314-03:00Game of Thrones: King Joffrey e a ira dos fãs<div class="separator" style="clear: both; text-align: center;">
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Já era tempo do personagem mais odiado de <b><i>Game of Thrones</i></b>, o
reizinho-bastardo-metido-a-besta Joffrey Baratheon, pagar pela suas vilanias. Enquanto o dia não chega na série, a
<b>HBO</b> achou uma forma satisfazer nosso desejo de vingança lançando um
evento nas redes sociais para
“assar” (ou apedrejar, a julgar pelos vines abaixo) o personagem.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span lang="PT-BR">De acordo com o site</span> <a href="http://www.gameofthronesbr.com/2013/12/hbo-convida-a-internet-para-assar-joffrey-roastjoffrey.html"><span style="color: blue;">Game
of Thrones Brasil</span></a><span style="color: #343434;">, </span>tudo começou durante o feriado de Ação de Graças, quando a
hashtag #RoastJoffrey começou a ser usada por fãs sugerindo que o clássico peru
fosse substituído pelo reizinho sociopata. Aproveitando o hype, a HBO criou o hotsite
<a href="http://connect.hbo.com/events/game-thrones/roastjoffrey/" target="_blank"><span style="color: blue;">RoastJoffrey.com</span></a>, que agrupa todos os posts de descontentamento dirigidos a
Joffrey no <b>Twitter, Vine, Facebook </b>e
<b>Instagram</b>.</span></div>
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<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Hoje pela manhã já havia mais de <b>50.000 “roasts”</b> no hotsite,
incluindo o da imagem acima, que pergunta se a Hallmark já possui cartões
comemorativos para “Pais-Tios”...<o:p></o:p></span></div>
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<span lang="PT-BR" style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Confira abaixo alguns dos posts no <a href="http://sher-meditationsinanemergency.blogspot.com.br/2013/05/vine-storytelling-em-6-segundos.html" target="_blank"><span style="color: blue;">Vine</span></a>, incluindo o da marca de biscoitos <b>Oreo</b>, que também entrou na brincadeira.
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<iframe class="vine-embed" frameborder="0" height="320" src="https://vine.co/v/h2AzQ1rIt7E/embed/postcard" width="320"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script>
<iframe class="vine-embed" frameborder="0" height="320" src="https://vine.co/v/h2q0lb5Uw3B/embed/postcard" width="320"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script>
<iframe class="vine-embed" frameborder="0" height="320" src="https://vine.co/v/h2buEZ2ewUH/embed/postcard" width="320"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script>
<iframe class="vine-embed" frameborder="0" height="320" src="https://vine.co/v/h2hIUX1bjHV/embed/postcard" width="320"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script>
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<div style="color: #1a1a1a;">
<span style="font-family: 'Helvetica Neue'; font-size: 16px;">I</span><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">nteressado em marketing de experiência, segunda tela, engajamento de fãs e na aplicação da narrativa transmídia e do storytelling na comunicação de sua empresa? Então dá uma conferida no curso <a href="http://sher-meditationsinanemergency.blogspot.com.br/2014/04/curso-storytelling-e-transmidia-para.html"><span style="color: #3227fa;"><b>STORYTELLING E TRANSMÍDIA PARA MARCAS</b></span></a> da ESPM-Sul. Matrículas abertas.</span></div>
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">-------------------------------------------------------------------------------------</span>Sheron Neveshttp://www.blogger.com/profile/05973485530997089655noreply@blogger.com0